Last, but not least, you can use Google Analytics to do all the dirty job when using A/B testing — comparing, deciding which one is stadistically better and even adding JS to serve different pages to the end user!
Last one was Ian Richards, from Serco Global, talking about creativity in a business scenario, and how BAs and UXs should apply creativity in different ways.
This talk was more inspirational than practical, but included some very nice quotes like:
We need to find the balance between creativity, uniformity and standarisation.
A complete pity I couldn’t take more notes :-(
That was all. Thanks Sigma for the event, and see you in the next Camp Digital!
This is the personal blog of Ignacio Palomo Duarte, a User experience consultant. If you're looking for portfolio and more information just have a look at the homepage, and if you like this article maybe you can consider sharing it on twitter, facebook or Google+.