Before start, please note that this is not a self-explanatory document — it’s just supposed to be a help to explain the design process, challenges, constraints and techniques used.
Also, this only covers a small slice of all the tasks I’ve done. For more information or contact, please send an email to ignacio at palomoduarte dot com.
Spotahome Head of User Experience
As a Head of UX my main tasks have been:
Dreyhub — (under NDA)
Design a PMS product from scratch, including: research, competitor analysis, designing and executing user tests, contextual enquiry, expert review, graphic design, paper and Axure prototyping, between other key tasks.
Spotahome (under NDA)
full website redesign, following a user-centred design and mobile-first responsive web design strategy, playing the following roles:
ThoughtWorks Corporate website — Lead UX designer during 2 years of the main corporate website — with multiple challenges, including complex stakeholder management, distributed editorial team and a truly agile environment, performing tasks like rapid prototyping with short iteration cycles, hypothesis driven design and story writing (business analyst) and advocating for frontend best practices (atomic design, SASS). Also:
ThoughtWorks Live Style Guide (internal tool)
Design and implementation of an internal live style guide, achiving:
Power editing (internal tool)
Ideation, design and iteration of a solution to edit and create responsive pages from an editorial perspective with an inline editor (real WYSIWYG, with no need to preview).
The project included continuous improvement cycles, remote user testing sessions (distributed editorial team across different time zones), great feedback, collaborative ideation sessions and multiple challenges from a UI point of view.
User Experience designer, playing a key role in different areas like: defining a strategy around Insights (own blogging platform), ThoughtWorks Technology Radar or global recruitment, creating a brand new inline editing system to interact and update the website, running workshops, remote user testing sessions, and inception/discovery defining and facilitating.
Quick prototyping using different tools (in this case, HTML+CSS responsive mockup) used to run short and often user testing sessions
Sometimes we introduced a specific XD Kanban wall to improve communication within the team
Heatmap, analytics and other tools to have a data-driven approach.
Leader of the frontend team, developing SEO optimized, W3C compliant and semantic CSS top quality themes, including projects with short deadlines, usability-oriented, cross-browser and legacy browser compliant, modifying and improving external themes or working as a team with other leading companies.
UNICEF España and Tienda UNICEF — Theming and information architecture design for corporative site and ecommerce shop, collaborating with a partner software development company, managing complex theming development including custom code.
Webalquimia — Full multilanguage company website, including graphic design from scratch, information architecture design, responsive HTML5 and CSS3 themes.
Spanish Official Vaccine Advisory Committee — Full website development from scratch, including specific interactions and user journeys for professional and private user personas, graphic design and HTML/CSS implementation.
Spanish Association of Pediatrics — Graphic design from scratch, cross-browser themes, client communication.
Andalusian Regional Government — Drupal course teacher for Instituto Andaluz de Administración Pública.
United Nations — Rapid theming and continuing development of website that was started by a different company, client communication and custom development.
Enlatino online newspaper — Rapid newspaper theming, including three full redesigns, blogs section, image and photo galleries, complex frontpage news layouts and specific theming per section in a cross-browser theme.
Timehook — Timehook is a SaaS tailored to solve time bounded long running process issues, helping developers to send HTTP Webhooks. Brand, User Experience and product design. Working together with the fantastic Martinez de la Riva.
Dominous — Multiplatform dominoes game developed with Python and using Expert Systems for its Artificial Intelligence. Highest grade for Final Year Computer Science BsC Thesis.
Northern Quarter Typography (in process) — A tribute page to the typography you can find in Northen Quarter area (Manchester, United Kingdom), one of the most vibrant, modern and bohemian areas, even part of the tentative list of nominated sites for UNESCO World Heritage Site Status.