This is my very brief review of the Camp Digital: Bite size hosted by Sigma — this review is only focused in stuff I found interesting, so here we go!
First one was Chris Bush @suthen about Guerrilla testing (BTW, am I the only one that hear gorilla instead of guerrilla?).
Classic intro about UX, differences between lab testing and guerrilla, advantages and disadvantages as usual.
New stuff for me:
Very interesting and entertaining, presented by Simon Wharton from PushOn, about how we can improve the overall user experience of the site with Google Analytics.
The cool things:
Last one was Ian Richards, from Serco Global, talking about creativity in a business scenario, and how BAs and UXs should apply creativity in different ways.
This talk was more inspirational than practical, but included some very nice quotes like:
We need to find the balance between creativity, uniformity and standarisation.
A complete pity I couldn’t take more notes :-(
That was all. Thanks Sigma for the event, and see you in the next Camp Digital!