This is my very brief review of the Camp Digital: Bite size hosted by Sigma — this review is only focused in stuff I found interesting, so here we go!
First one was Chris Bush @suthen about Guerrilla testing (BTW, am I the only one that hear gorilla instead of guerrilla?).
Classic intro about UX, differences between lab testing and guerrilla, advantages and disadvantages as usual.
New stuff for me:
- Use a scribe to help you manage the testing, and
- if you are testing responsive design in mobile, there is a very nice app called UX recorder that is like silverback but for mobile and tablets :-D
Very interesting and entertaining, presented by Simon Wharton from PushOn, about how we can improve the overall user experience of the site with Google Analytics.
The cool things:
- UX design tries to solve problems in a top down approach, while analytics can solve them in a bottom up.
- Ask Google Analytics how can you improve the site speed of your site using the content -> site speed tab, as that can be a major improvement to the final user.
- Did you know that you can very easily copy and paste different dashboards to your google analytics account? He recommended adding the facts about visitors dashboard from dashboardjunkie website.
- Last, but not least, you can use Google Analytics to do all the dirty job when using A/B testing — comparing, deciding which one is stadistically better and even adding JS to serve different pages to the end user!
Last one was Ian Richards, from Serco Global, talking about creativity in a business scenario, and how BAs and UXs should apply creativity in different ways.
This talk was more inspirational than practical, but included some very nice quotes like:
We need to find the balance between creativity, uniformity and standarisation.
A complete pity I couldn’t take more notes :-(
That was all. Thanks Sigma for the event, and see you in the next Camp Digital!