I'm Ignacio — a Product Manager who codes. My Computer Science background lets me bridge the gap between what's technically possible and what users actually need, without losing sight of the business goals in between. I thrive in teams that ship often and learn fast: the build-measure-learn cycle isn't a process I follow, it's how I think.
Currently Head of Product Management at Genially, I've built and led product teams at Spotahome and Thoughtworks — and delivered projects for organisations like UNICEF, the United Nations, eDreams and McDonald's. I'm drawn to complex products with real constraints: the kind where strategy, user research and engineering have to align for anything meaningful to ship.
Product Manager in a SaaS startup in the interactive content creation industry. Read more
Head of UX in a Real Estate marketplace application, leading the User Experience department. Read more
Kick off, research, analysis, design and product management of a Property Management Software in-house startup
Brand, research, User Experience and frontend development for a side project startup. Read more
Senior consultant working in responsive and mobile-first transactional website redesign. Read more
Senior consultant for corporate website development, responsive mobile–first retail website, branding, messaging and marketing strategy or frontend consultant. Read more
Graphic designer and frontend developer in more than 30 different projects from Drupal 4.7 to Drupal 7 — theming, content types, module development, ecommerce websites, customizing external themes. Read more
Read about all projects in the portfolio page.
IA y la muerte del flow
18 Jun 2026 — Esta semana hemos hecho en Genially un hackathon distinto a todos los que he hecho en mi vida. La premisa era sencilla y ambiciosa a partes iguales: repensar nuestros flujos de trabajo completos poniendo la IA en el centro.…
5 años en genially
13 Jan 2026 — Dicen que en el mundo startup los años cuentan como años de perro, así que técnicamente llevo 35 años en Genially. Bromas aparte, hoy cumplo 5 años en esta…
You're doing amazing sweetie
07 Dec 2022 — Hoy voy a tratar un tema distinto, del que no se suele hablar pero que creo que es útil y necesario para todos los product managers, básicamente porque nos ayuda a quitarnos…
Apple y el camino desde el reliable hasta el delight
01 Nov 2021 — El otro día hablando con varios compañeros de la típica discusión Apple vs Android, me di cuenta de que no es que Apple ponga el listón muy alto, es que el software…
Lo efímero
17 Dec 2020 — Domingo por la mañana, todos duermen todavía, así que me preparo un café de la Aeropress y me dispongo a leer…
So long, and thanks for all the fish
20 Feb 2020 — Every journey comes to an end. After more than four years working for Spotahome, now it's time to …
More posts in the archive.
Want to know more? Have a look at my curriculum vitae or drop me a line via email.